Art Direction for GE’s “Picture A Healthy World” campaign to increase consumer awareness of GE’s Healthcare business. Created a unique Web experience allowing people to upload photos representing how to stay healthy.

User-contributed photos were dynamically broadcast in Times Square on the Reuters sign on World Health Day along with additional eight billboards for first-time full digital takeover of Times Square.

Also designed a variety of offline collateral and promotional material for the day’s event including t-shirts, signage and pedicab design. Provided art direction of all billboard animation and worked closely with digital production vendor and sign development team for event.